For years,Guest Posting the search engines have continued to introduce new
factors into their algorithms to make their search results more
relevant and to keep savvy search engine marketers from “cracking
We’ve seen many ranking factors come and go in importance. For
example, years ago, META tags were the key to success, or so we
thought. Stick in META tags that were loaded with your keyword
phrases, and you were sure to achieve top rankings.
Then, we had keyword weight as a ranking factor. We struggled to
determine the keyword weight of our competitors’ pages, then
duplicate that weight in all of the various areas of our pages.
Along came link popularity, and with it, the massive link farms
and link exchange programs. Web site owners joined as many as
they could in an effort to boost the sheer number of incoming
links pointing to their sites.
In the midst of these evolving ranking factors came changes to
page components like the title tag. Put your keyword at the
beginning of the tag for maximum ranking potential. Oops. Things
have changed. Put your keyword as the 3rd and 4th words in the
title tag. Wait – let’s try the 2nd and 3rd words.
These are just a few of the ranking factors that have come into
play over the last several years.
Can you see the potential for problems here?
After all, including keywords in your META tags doesn’t mean that
the page is more relevant for those keywords. Just because you
have 12,792 worthless links pointing to your site doesn’t mean
your site is relevant for your keyword phrase.
Now, we’re in the middle of another “link popularity” or “link
reputation” surge. But the rules have changed. Now, we want sites
that are related in content to our site, or authoritative,
popular sites in our focus area.
Okay! Now we’re beginning to get on the right track! After all,
if an important, authoritative site in a particular topic area
links to your site, it must mean that your site is important and
popular for that subject too. Or, if other sites in your subject
area link to you, it must mean that your site is truly about that
subject as well.
Equally important, or even more so, comes the “link reputation”
factor. If enough popular sites in 오피추천 your topic area use your
important keyword phrase when linking to you, it’s telling the
search engines that your site is relevant for that keyword
phrase. After all, the Web community has deemed to describe your
site using that keyword phrase, which is a vote of confidence to
the search engines.
Makes sense, except for one small problem. I can have a site
that’s devoted to wireless Internet connections, and you can have
a site that’s devoted to kitchen utilities. I can link to your
site from mine and use the keyword phrase “kitchen utilities” in
the link text. Some of the engines appear to use the link text as
the determining factor when deciding link reputation, not the
contents of the page pointing to the site. So, two sites that
aren’t related in content whatsoever could potentially help boost
the link reputation of each other’s sites. We may see the engines
consider other factors in the near future, such as the contents
of the title tag on the page containing the link, which will help
solve this potential problem to some degree.